Media
made for mini eyes
Last month a new infant DVD was released by Minimedia Productions
into book and baby stores Australia-wide.
The news? My Little Everyday ABC was created by an Australian
mother in response to research on the effects of typical TV/video on
young developing brains. The
program was developed using a new media delivery and learning system
free of sensory overload (including rapid visual imaging or ëRVIí)
so that infants can properly process what they see and hear.
ìWhat
seems normal to an adult can prove unrealistically fast-paced for an
infant,î creator Francesca Beattie said.
ìSometimes infants appear happily engrossed in a program
when in fact the ëmesmerisationí is negating the educational
benefits. Experts also
say this can affect infant brains such that they can become
habituated to constant stimulus seeking ñ a serious consideration
in terms of the increasing
incidence of attention
deficit problems diagnosed later on in schoolî.
A qualified barrister with tertiary study in psychology and
sociology, Francesca put her career on hold to look at the world
through infantsí eyes.
This DVD adopts a colourful book-style theme with
engaging narration and virtual lift-the-flap learning.
That Francescaís 21-month-old son knows his alphabet and
has amazingly self-started ëletterí writing says much for the
programís success.
Further information: www.bab-e-books.com.au
Bubbaroo
ñ now the whole family can sleep easy!
Bubbaroo is an innovative,
Australian owned and operated baby-wear company with an emphasis on
product safety and functionality. Bubbarooís uni-sex product range
includes the Joey Pouch
Swaddling Bag and the
Joey Swag Baby Sleeping Bags. The Joey Pouch
was designed by a Perth mum and is patent pending.
The Joey Pouch has
been specifically designed to ensure that swaddling baby is easy and
effective. It comforts your baby,
prevents the startle reflex and allows baby to move both arms and
legs, which is beneficial for development. The Joey Pouch also has a bottom-opening zip so there is no need to unwrap
babies to access nappies or put them in a pram or car seat.
The Joey Pouch and the Joey
Swags are available from: Babyland in Osborne Park, Nedlands &
Joondalup; BabyRoad in Myaree; Baby BT in Kelmscott; Baby Zone in
Midland; Funky Kids in Wembley; Little Urchins in Esperance and Mini
Morri in Fremantle.
Visit www.bubbaroo.com.au
for further information and a current list of stockists.
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